Home Food & Travel The People Have Spoken! Nestle Japan Announces Winner Of Global Vote To Decide New Kit Kat Flavor

The People Have Spoken! Nestle Japan Announces Winner Of Global Vote To Decide New Kit Kat Flavor

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No, the new flavor is unfortunately not Wasabi Cheese.

In April Nestle Japan called on Kit Kat fans from around the world to celebrate the 45th anniversary of the introduction of this iconic chocolate in Japan by holding an online vote to select a new limited time Kit Kat flavor. And on Wednesday (Nov. 7), after many months of waiting, the company announced that the winner is Strawberry Tiramisu.


An estimated 500,000 people spread out over a total of 81 countries and regions are estimated to have participated in this competition which was dubbed the New Flavor World Summit campaign. Because participants were able to write in anything, Nestle Japan reportedly received around 4,000 unique entries, including flavors like wasabi cheese, mint, yuzu, passion fruit,, cheesecake, and more. Strwaberry Tiramisu, received a particularly high quantity of votes from people in Japan, Korea, Taiwan, Australia and the United Kingdom.

In between the wafers of the new Strawberry Tiramisu Kit Kat you’ll encounter a delicious blend of mascarpone cheese, coffee, and cocoa cream. Encasing the wafers is white chocolate with bits of strawberry.

The new Kit Kat is set to go on sale for a limited time on November 19 all across Japan. They will be sold in either a pack of 11 for 500 yen (~$4.40) or a box of three for 120 yen (~$1).

The Kit Kats will come in packages featuring illustrations by actor, singer, artist, and member of the comedy duo Tunnels Noritake Kinashi.

Noritake Kinashi

Unlike other limited time Kit Kat flavors Nestle is reportedly planning to release the Strawberry Tiramisu Kit Kat in other countries as well, however, no concrete plans for an international release have been made public yet.

Source: Nestle Japan Press Release via SoraNews24, Shokushin Sangyo Shinbunsha
Images: Nestle Japan Press Release

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