Not sure what African dancers have to do with snacks but…
The Japanese snack company Koikeya has released a commercial promoting some new flavors of their popular Sukoon (スコーン) snack product, which features Zaouli dancers from the Ivory Coast.
The Zaouli is a traditional mask dance performed by the Guro people of the African nation of Cote d’Ivoire (Ivory Coast). It is performed exclusively by men as a way to increase productivity and unity in a village. The new commercial, which was released last month, features actual Guro dancers doing the Zaouli in order to promote snack company Koikeya’s new snack product, Sugoon (スゴーン).
Sugoon is the name that has been given to two new flavors (shrimp and charcoal grilled chicken) of the company’s popular Cheetos-like snack product Sukoon. It is a play on Sukoon and the Japanese word sugoi, which means “amazing” or “great.”
The commercial uses an EDM-esque version of the original jingle for Sukoon, which made its debut 29 years ago.
Check it out below. As you’ll notice, around halfway through the 30-second ad, the dancers can be seen eating some Sugoon and saying “Honto ni sugoi Sugon” and “Sugoi Sugon,” which means “Sugoon is truly amazing!” and “Sugoon is amazing!” respectively.
In case you know Frech or can read Japanese subtitles here’s a making-of video.
Source: Walker Plus
Image: 湖池屋『スゴーンなダンス』篇 30秒 (Koikeya YouTube)
