On this episode of Japan Station, we’re talking about the rise of Japan’s $3.5 billion breakfast industry and why Japan is currently in the midst of it’s 4th “breakfast boom.”
👉Topics Discussed
- What a typical Japanese breakfast consists of
- The history of breakfast in Japan
- Breakfast in the Edo Period
- Breakfast in Edo vs Kansai during the Edo Period
- Japan’s four “Morning Booms”
- What ‘morning” (モーニング, mōningu) is
- The origin of “morning” in Aichi Prefecture
- The rise of kissaten (cafes) in 1950s Japan
- About Rūe Burajiru (ルーエぶらじる), a restaurant in Hiroshima thought to have been the first to offer “morning service” (モーニングサービス, mōningu sābisu)
- The rise of McDonald’s breakfast in Japan
- The rise of hotel breakfasts in Japan
- Whether you should get breakfast in hotels
- About Toyoko Inn’s “free” breakfast
- About the 2010 breakfast boom
- About Japan’s pancake boom
- About the fourth morning boom going on now
- Why more restaurants in Japan have started offering very cheap breakfast options
- How restaurants in japan are trying to offer breakfast for 300 yen or less
- About Saizeriya’s breakfast service “Asasaize”
- About KFC’s breakfast options
- Why breakfast options are so cheap in Japan
- How much breakfast costs in Japan
- About service at gyudon places like Yoshinoya and Sukiya
- About breakfast at Sakaba Fukuro in Ikebukuro
- And much more!
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